Dissatisfaction guaranteed Another thought provoking article from Mr. Godin. If we strive to make our customers so happy with their service, then they’ll have no reason to upgrade. Everything should have its price, that’s economics. Packing everything and customizing every nuance of service should only be reserved for those who understand the value of paying [...]

Seth Godin writes in his blog today about upstream and downstream thinking. To roughly paraphrase, most of us do our jobs within a fairly narrow range. If a client comes to us, we answer their needs in our office.  Godin asks, what if we consider what a client goes through before and after they visit [...]