As a small business owner in White Plains, you are always looking for more business while juggling the many responsibilities of an entrepreneur.  You want to generate quality leads, but sometimes don’t have the personnel or the time to expand to your full potential.  That is why it is important to have a website that [...]

With so many businesses revolving around marketing and advertising, it can be tough deciding the most effective way to spend precious marketing funds.  You are concerned about the return on investment, measuring the outcome, and of course establishing new client relationships.  Taking advantage of the web and all of the developments that have come with [...]

With the rise of the internet, smart phones, and blogs have come many great conveniences that make access to information easier than ever before. However, it has not come without many headaches and noise since many people and companies are competing for top search rankings. Luckily there are a few simple tips that can help [...]

A few questions for reflection in this important week of Small Business: What concerns you most about the upcoming 12 months? How is your small business faring the rough seas? Does anyone think this economic crash was a Good Thing? How are you evolving and changing as the economic climate has changed? What are you [...]

User Stories are one of the core elements for Agile Project Management. “A user story is a very high-level definition of a requirement, containing just enough information so that the developers can produce a reasonable estimate of the effort to implement it.” – AgileModeling.com For example, let’s write some requirements for a login page. In [...]

A frequent question heard about starting and maintaining a blog for a stand alone business is: “How will I make money on this?”. Our culture is very quantitatively focused. We measure the effectiveness on everything from medicine, to food nutrition, to road planning, to dating partners. Measuring is great. Measurements help us get real. There [...]

Having worked at several startups I found this post *much* needed. Many startups use stock options to attract technical talent at a steep discount. My experience is that you would be better off investing in the lottery then relying on stock options for compensation. Certainly there are many benefits to working at a startup – [...]

The web is not just a new platform for advertising and marketing – a new place to keep doing old hat techniques. The web is a new platform to offer new business models. Take Zoe for example. The world of music production is in terrible upheaval and shrinking profits. But instead of doing the same [...]

If you’re embarking on a journey such as home repair, web design or any project you know little about, the unknown can be daunting. There are just so many possibilities, where do you begin? If you had all the time in the world, you could just research all the options and decide the best course [...]

If you have a blog, especially if you have a DoFollow blog, you’re going to get tons of spam. The main kind of spam is from automated programs that try to register links to their websites via a Trackback. If someone writes an article about a blog post you did, they can enter your trackback [...]