Make smarter decisions using business intelligence

Big Data solutions like Hadoop along with BI reporting can change the game on your strategic decisions

Hadoop is a distributed, parallel processing framework. In short it allows you take massive amounts of a data and create smart aggregated reports in a small amount of time.

ContextWeb is a business built on an advertising exchange platform. Website publishers offer space for advertisements and Advertisers bid on those placements. ContextWeb makes a profit by taking a margin on that exchange. They had a major problem. Their reporting and AdServers were running off of standard Oracle relational databases. The issue was that each day the amount of data was growing. Eventually the time to process the data would exceed 24 hours. They needed a solution to process that data faster and it had to happen before the databases failed.

The solution was using Hadoop to crunch the data across a cluster of a server nodes. As the amount of data increased, we could simply add another server and the processing would scale linearly. Besides saving the business, the new framework allowed the team a new series of reports that the relational databases could not provide. And the framework allowed ContextWeb to more accurately adjust their margins and so make a more intelligent profit.

ContextWeb is just one instance of how we can help you make use of data to serve your business. Please contact us so we can speak about your business and goals.

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