Make more money by selling products and services online

Over the course of his career, Steve Perlman built a successful clinic in White Plains NY that offers chiropractic, massage therapy, acupuncture and physical therapy. He also takes his practice to several health spas in Mexico to help patients there.

For years he saw an opportunity to use his relationships, his knowledge of medicine and healing to expand his business and sell products online. He had relationships with a major medical supply wholesaler, a company renowned for selling top quality massage recliners, and one of the top names in nutritional supplements. But he knows healing, not computers and that was always the hurdle.

After working with him, we created www.MyHealthySupplyShop.com. His online store has helped him to:

• Sell products online
• Keep in better touch with his local and Mexico health spa patients
• Improve his relationships with multiple spas and product vendors
• Build the business credibility to be a distributor for new vendors such as Eminence Organics, a skincare company, and Latex International, a latex mattress company.

What can selling online do for me and my business?

Here are some of the benefits of selling online:

• Find more customers as the internet crosses geographical boundaries that your practice cannot.
• Help your patients research your products outside of your office
• Demonstrate greater credibility by showing that you are selling online as well in person
• Increase your search engine ranking
• Increase the chance for partnerships, affiliates and networking

Research shows that most people spend 4-6 weeks researching purchases. An ecommerce solution can help you sell more products even in the office because your patients will be able to research you online.

An ecommerce store can also help you establish business relationships across the country or even internationally. Steve’s online store helped him established relationships with more health spas in Mexico as well as new product vendors.

Finally, an ecommerce store can help boost the search engine ranking of your entire site. This ranking increase happens because you have more content for the search engine to rank and you will be more “relevant” to searches.

How do I know if I’m ready for ecommerce?

We always like to be real with our clients. An ecommerce website is exciting, but it does take work on your part. You will have to compile a list of products you’re offering, determine pricing, and most importantly, manage the product listings on your new ecommerce website. This takes time. We tell our clients to be prepared to invest 10-40 hours of work entering the initial products. After that, you’ll want to set aside anywhere from 2-8 hours a week to update product descriptions and help advertise those products on the web. If you can personally, through one of your assistants or through our ecommerce maintenance packages budget this time, then you are ready to have an ecommerce website.

Quick summary of what you get with this package

• An ecommerce website with a shopping cart integrated to your website
• Website integrated with Wordpress application
• Stock photography to complement your images and pictures.
• Google Analytics setup for your website so you can view visitor trends and behavior
• Advanced Google Analytics so you can track statistics on purchases
• Free website administration console using Wordpress
• New web domain – www.yourpractice.com
• Hosting on our tier 1 hosting platform
• Email at yourname@yourpractice.com
• Free How To articles on topics ranging from Wordpress administration, to ecommerce, to writing copy for the web.
• 1 month free of our Advanced Web Marketing package to help kick start your ecommerce adventure

What’s the process for creating my ecommerce website?

Here’s the step by step process for how we work together to create your online shop.

1. We’ll first have a conversation about your business or practice and talk about your goals for ecommerce.
2. Most often we use Wordpress as the foundation, so if needed, we’ll convert your website to a Wordpress application. See the Frequently Asked Questions description for more on Wordpress.
3. Next, we’ll set up the Ecommerce section of Wordpress.
4. Then we’ll integrate a payment service through Paypal and/or Authorize.NET.
5. Finally we’ll enter in up to 5 products to “seed” your online store. We have How To articles to walk you through managing products and we also have a training program. If you need more hands-on help managing your products, we can do that for you with our Maintenance Packages.
6. We host and hand over your ecommerce website to you. We’ll have a conversation about the future and your road map for continually evolving your website.

How much does this cost?

Ecommerce solutions range from $495 to $2500 based on your particular needs. Contact us for a free consultation and we’ll discuss what is involved in getting your online store up and running.

Domains cost $20 per year and hosting costs $7.99 per month.

What if I don’t like the website and its not everything you’ve said it is?

We believe in our work and have had excellent feedback. We have a 90 day, no questions asked, any reason, full 100% guarantee on most of our work. On custom design work we take a 50% deposit which is refundable until you approve design comps.

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