Expand your client base with targeted online advertising

Most advertising is spam. Think of Times Square in New York City. Huge, massive, neon promotions with no regard to you and your particular interests. The pomp of Times Square is fun one time as a tourist, but if you’re a New Yorker, you probably avoid Times Square at all costs. Its crowded, slow and bewidlering.

The advertisers in Times Square use the classic advertising model: to bombard you with their advertising message until you’re so tired of it, you’re beaten into buying. I suppose it works, but for you and your budget, that kind of advertising is just not realistic. Also, you’re a different kind of business person. You are on the ground talking to your customers everyday; you can’t afford to sow resentment that most advertising tends encourage.

How is online advertising any different? I think those popups as annoying as anything!

Online advertising is different. And no, we’re not talking about popups. Those are old model advertising as well. The online advertising we’re talking about is in search engines results and in online publications and websites.

This type of advertising is based off of keyword identification and targeted advertisement placement.

Huh?

Here’s an example. If you search at Google.com for “pediatrician westchester ny”, you are telling Google that you are specifically interested in finding a pediatrician in the Westchester NY area. Google will select advertisers who are pediatricians and serve the Westchester area and show those results to you.

This advertising model is very different than the Times Square advertisements. In the classic “Time Square” advertising model, you’re not actively looking for the advertisers’ products. In fact, you couldn’t care less. Maybe you’re a tourist. Maybe you’re going to a Broadway show. Maybe you’re just passing through. You’re probably not shopping for a wrist watch. Nevertheless, Timex is blasting you with their football field sized advertisement with enough lights to give you a tan at 2am.

The online advertising model is different because you are actively searching for a product or service and being shown advertisements that relate directly to your search. Instead of being annoying, this is helpful. These advertisements increase the chance that you’ll find a good pediatrician for your child.

Online advertising must be very expensive if its so targeted to a prospect’s needs, right?

First, no, its actually pretty cheap. Secondly, what’s even better for you as an advertiser is that you only pay if someone clicks on your advertisement and visits your website. That’s as if you ran an ad in a newspaper, but only paid the newspaper when someone saw the ad and actually walked into your office or store to browse your services. This payment model works in your favor.

Quick summary of what you get with this package

• Analysis of your website
• Landing pages that we add to your website to boost conversion
• Online advertisements
• Performance review and updates of advertisements
• Management of online campaigns

What’s the process if I want to sign up?

Here’s a step by step process. We’ll:

1. Have a conversation about your business, website and advertising goals.
2. Analyze your website for target and niche keywords to advertise on.
3. Create landing pages on your website to maximize visitor to prospect conversion.
4. Create a number of online Ads.
5. Discuss a monthly budget for what you’d like to spend on advertising campaigns.
6. Run your ads on the platform (Google, Yahoo, Facebook, MSN) that we determine best matches your goals.
7. Monitor the ads’ performance. We remove non-performing ads, increase the allocation of well performing ads and create new ads as well.
8. Follow up with you each month to see how many calls and emails you have been receiving.
9. We may make suggestions for changes to your website based on relative performance of keywords.

How much does this cost?

Depending on your business and your online advertising goals, the price varies between $50 and $150 per month for our monthly service fee. You then decide on a monthly budget for the actual advertisements which ranges between $30 and $200 per month.

What if I don’t like the advertising plan and its not everything you’ve said it is?

We believe in our work and have had excellent feedback. We have a 90 day, no questions asked, any reason, full 100% guarantee on our advertising fee. We’re that sure you’ll be thrilled with each step along the way.

Contact us for a free consultation to see how we can help increase the number of qualified leads who call you.

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