Tag Archive for chris anderson

“The Long Tail” and You!

Ever heard of the term, The Long Tail? Unless you’re into SEO and ecommerce, maybe not. The Long Tail is a theory detailing how our economy and culture is moving away from a focus on mainstream products to fulfillment of niche markets. Blockbuster versus Netflix is an excellent example. Blockbuster has brick and mortar stores and so can only carry…

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