If you’ve spent any time at all researching ways to improve your website and generate more traffic, you’ve probably been told to create quality “link-baiting” copy that will generate buzz and get people talking and get tweeted and facebooked and everything else. And as you may have discovered, it’s not as easy as they make [...]

A recent article in the New York Magazine shows research that gender stereotypes are probably not that accurate, in fact quite the opposite might be true. The article is about women in the high stress environment as Wall Street traders. The author, Sheelah Kolhatkar, argues that women are better at handling their emotions and may [...]

“By far, the most prevalent of these traps, particularly among entrepreneurs with a technical background, is mistaking the ability to build a product for the ability to satisfy a market need.” – Score article If you have a great idea that you want to develop, make sure you do some basic market research first. You [...]

Here are some common misconceptions about building web projects that have delayed our clients in their aims to create their online dreams: 1. I have to decide on the perfect design for my site. Contrary to what some (and many web designers) believe, a very pretty site is often not successful. The reason for this [...]

We’ve met many individuals and groups who have harbored their secret web plan for some time, sometimes several years. When we speak on the phone, they can tell us in depth about their project, how it will work and a general sense of how to make money. We say, “Great! Let’s sit down for your [...]

In January of 2010, we helped release www.filmschooldatabase.com to public beta. Our client, Joshua Pancer, is no novice to software development. He has held roles as a project manager of a software development startup and has released several personal software projects. Josh was a film school graduate and saw an opportunity to help film school students communicate better, publish their work, and organize new film projects.

In July of 2009 we released an online software product for calculating personalized Tarot Chart readings. Our client, Louise Dollin, had seen a few online Tarot websites, but she could not find any site that offered valuable, personalized insight. Louise is a credible expert in her field, having spent years studying with the masters of [...]