Focused, niche-centric social networks appeal to users. The Facebooks, Youtubes, Twitters and the like encourage big social networks and interaction and mass content production. The challenge is that mass content production forces the user to mentally filter out unwanted content. This takes time and effort and can be draining. Focused social networks on the other [...]

The Publicity Hound has a great article on using Twellow.com. Twellow allows twitter users to create profiles and select categories for their twitter account. It also analyzes tweets to see what categories the twitter users really belong to. This allows you to people across the country and globe who are in particular domain niches that [...]

Dan Frommer from the BusinessInsider.com reports that Twitter.com recently raised $200 million in new funding putting their valuation at $3.7 billion. That is about twice the valuation of the New York Times. Of course the big difference is that the NYT is a publicly traded company while Twitter’s valuation is based on private investors. Regardless, [...]

Most social media platforms make sense on an intuitive level, even to non-users. Facebook is like a giant address book that updates all the time, letting you know what all of your friends and family are up to at any given moment. Flickr is the communal photo album. Everyone posts photos and can comment on [...]

If you’ve spent any time at all researching ways to improve your website and generate more traffic, you’ve probably been told to create quality “link-baiting” copy that will generate buzz and get people talking and get tweeted and facebooked and everything else. And as you may have discovered, it’s not as easy as they make [...]

The Small Business Success Index announced that social media use by small businesses has doubled since 2008. Why are small businesses jumping into social media so quickly? Isn’t social media just for kids and music bands? Well actually, no. Social media is being quickly adopted by many people of all ages and backgrounds. Your customers [...]