If you’ve spent any time at all researching ways to improve your website and generate more traffic, you’ve probably been told to create quality “link-baiting” copy that will generate buzz and get people talking and get tweeted and facebooked and everything else.

And as you may have discovered, it’s not as easy as they make it sound. It can be difficult to come up with new content on a regular basis, and it’s even more difficult to make it interesting and inventive. However, reading about an inventive Chicago-based Domino’s manager reminded me of a basic tenet of marketing that can help anyone improve their business.

Put simply: your business is unique. Chances are very good you started it because you knew you could do it faster/better/smarter/cheaper than your competitors. You have a unique take on your industry, and that’s what you should be focusing on. Ramon DeLeon, the inventive Domino’s manager, put it this way…

I want people to get addicted to the experience of Domino’s. If they go somewhere else, I want them to feel a void in their body. ‘It’s good but it’s not the same.’

“Sure, but how do I do THAT?” is what you’re probably asking now. While I can’t tell you why your business is special, I can help you figure out what to do with that knowledge.

• Remind people who visit your website why you’re different on every page. Are you like Domino’s, with that old promise of “30 Minutes or its free?” If you don’t let people know, then they’ll never know why you stand out.
• Talk about what you’re doing to continue to grow your business. Are you including new services? Visiting conferences? Building new stores?
• Brag about how you’re improving your industry. Are you featured in magazines and industry websites? Don’t be shy, this is the kind of thing potential customers would love to know about your company.
• Have strong feelings on an industry topic? While it might not be useful to have the internet equivalent of an angry rant on a topic you’re passionate about, it can be great way to find inspiration for blog posts and articles.
• Promote events and specials. This is an obvious one, really, but you can do a lot more than simply ask people to come to your event. You can take photos of it and ask guests to do the same, and then post them on your site. You can “live tweet” it and that way even folks that didn’t come to your event can find out what happened.

Basically, don’t be afraid to be yourself on your website. Your business is unique, your website should be too!

Related Posts

• September 28, 2010 -- Finding more business with a blog – Part 2
• September 27, 2010 -- Finding more business with a blog – Part 1
• March 17, 2010 -- Easy WordPress updates to make your blog/podcast better
• May 2, 2012 -- DIY Search Engine Optimization Class
• September 8, 2011 -- Focused social networks do well

Filed under:
Enhance Your Website, Marketing Image, Search Engine Optimization, general, marketing by Chris