Why starting your web dream is easier than you thought

January 26, 2010

We’ve met many individuals and groups who have harbored their secret web plan for some time, sometimes several years. When we speak on the phone, they can tell us in depth about their project, how it will work and a general sense of how to make money. We say, “Great! Let’s sit down for your free consultation and see how we can help you move forward.” At this point, they tell us, they’re excited to move on, but first they have to meet with their partners, decide on pricing structures, agree on the design, work out differences in opinions, write the copy for the site, come up with a marketing plan, decide on financing… the list seems endless. So they tell us to give them a few weeks. But several weeks turns into several months which most likely (and unfortunately!) turns into never. Don’t let this happen to your dream!

We’re here to tell you, a web project is not like building a house or an airport or a car. A web project is a continually evolving thing. It is not static. There is no such thing as a completed, built website. This is because a website is built on information. And information is always changing, always updating. You don’t have to worry about making mistakes. If you made a mistake when building the brakes on a car, yes, you’d be in deep trouble (as would the buyer!). But a website relies on you making mistakes. You have to do something wrong, to see how visitors respond. Your website is going to be like a plant or a pet. You’re going to check on it several times a week, maybe daily based on your level of interest. And you’ll change some text here, add a page there, remove an image here as time goes on. So our message to you is: Start now!

Planning your project is important, but if you’ve never built a site, the unknowns can seem daunting (and sometimes endless). As part of your free consultation, we’ll help eliminate the unknowns and give you focus on what’s important to do now, what doesn’t need to be done at all, and what can be done later. We’ll give you a concrete to do list with guidelines and instructions on how to start your project. This list will include some market research to make sure your idea is feasible. It will include considering some basic copy you should write to “bootstrap” your site. We’ll also give you some basic design rules to follow that will be geared towards successful marketing of your site. And we’ll talk about pricing structures that are successful and help you choose a viable one. But that’s it! These tasks will be like homework assignments that are done while we’re doing our part. We’ll bet you that starting your website is not a tenth as hard as you thought it was.

We encourage you to call us today to set up a time to speak about your site. We can tell you how feasible we think it is. We can give you a cost estimate that includes hourly prices. And if you sign on, we’ll give you a plan, so you’ll know everything you have to do at each step. The plan will be based on your schedule to work with your available time.

We promise building your site will be one of the most fun, rewarding projects you’re going to do this year!

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